PersVR. Understanding the persuasive power of 360-degree video

Funded by a Marie-Curie fellowship grant, we empirically test a new theoretical model to understand the persuasive power of 360-degree videos in changing people’s minds about both climate change and the refugee crisis. The basic idea is that 360-degree videos combine the effects of narrative persuasion and of “feeling present”, as if witnessing events first-hand.

Funding source:

Team:
Miguel Barreda, Tilo Hartmann